Scenery
Brand Identity & Visual System for a Spatial SaaS Editor
Scenery is an iOS SaaS platform for crafting custom AR/VR experiences, the second app from Amped Labs UG.
I joined during early conceptualization, partnering with the founder to build Scenery’s brand identity and visual system from the ground up.
Launched Q1 2024 as one of the first 200 Vision Pro apps, it established Scenery as a pioneer in spatial editor for experiences, driving 60 % user onboarding in it's Early Access Phase.
In 2025, Scenery served as WWDC’s official virtual host and was nominated for the Auggie Awards.
Industry
SaaS
My Role
Visual design, Brand Identity
Team
Arthur Schiller - Founder; Marc Wicht - CEO; Henriette
Gressler
Timeline
2023-24
Tools
The Official Launch Video - Scenery
Video Credits: Arthur Schiller, Henriette Gressler, Marc Wicht, Lewin Brumm
Context & Challenge
The only XR Creation Suite you need.
Create a futuristic, scalable brand identity that resonates with both creative professionals and enterprise users, while maintaining visual continuity with Scavengar, Amped Labs first AR app.
The challenge was to craft a visual identity that communicates innovation and accessibility, reflecting the simplicity of Apple’s ecosystem while standing out in the rapidly emerging XR design space.
Logo and App Icon Process
Exploring dimensionality through 2D and 3D forms.
To visualize “Scenery” as a layered, spatial tool, I began by iterating with 3D forms of the letter S in Cinema 4D, exploring depth, light, and perspective.
Particle effects in Spline
for adding Dimension.
I then transitioned to 2D sketches in Sketch and refined the form through Spline to add glass and particle textures echoing the tactile, holographic qualities of AR environments.
Designed variations with several Typefaces to find a suitable font that complemented the logo and reflected the brand's voice.
Final vectorized 3D Icon in Sketch
Scenery Logo with Gradient, Black and White.
Typeface and Colour Palette.
Result
A dynamic, dimensional mark that suggests both “S” for the App Icon and Logo and the concept of Spatial Computing, supported by a vibrant yet professional color palette inspired by light diffraction and mixed reality.
Vectorized 3D Icon
Scenery App Icon for Apple Vision Pro
Visual System and Applications
UI Iconography
Through Market Research and understanding UI workflows, we collected a series of icons required for the app. Many icons were custom designed to match iOS Accessibility Standards and Human Interface Guidelines.
Icons balance minimal geometry with depth cues to align with the brand’s visual language.
Brainstorming Icons for UI (leftimage) ; Optimizing Icons in Sketch and adding them to Codebase (right image)
Regular Weight Icons (top image) ; Heavy Weight Icons (bottom image)
Website Design
B2B Website (work in progress)
During my time at Scenery, I was designing the B2B website. However, it's still work in progress as I transitioned out of the role.
Only the landing page for App Launch was published, this focused on the App Launch Video, Customers (B2B) and a blog. I designed this directly on Framer.
Wiireframes of the B2B Website
Landing Page of the website
Marketing Videos - Twitter & Linkedin
117K Interactions
300+ Beta Sign Ups
5+ PR Interviews for Product Launch
Produced and edited short marketing videos for early-access promotion.
Objective was to demonstrate key app features and onboarding flow, distributed via social media.
Whale In Colosseum - Apple Vision Pro Simulator
117K Interactions; 300+ Beta User Onboarded
Animation and action editor in Scenery
13K Interactions
AI to AR workflow - Scenery and Luma AI
Scenery App Store Early-Launch Video - geo-location API feature
7.6K Interactions
Outcome and Impact
+60% early sign-ups during closed beta launch
Featured at WWDC 2024 among early Apple Vision Pro apps
Nominated for Auggie Awards 2024 (Best Developer Tool)
Built cohesive visual identity & design language for an emerging spatial SaaS brand
Takeaways
Scalable brand identity can accelerate product-market fit.
This project deepened my understanding of branding for emerging technology and B2B SaaS.
Working closely with the team
I developed a multidimensional design process blending 3D experimentation, digital storytelling, and cross-functional collaboration.
It also reinforced my belief that a strong, scalable brand identity can accelerate product-market fit especially in the early stages of tech innovation.
Team behind Scenery at Amped Labs UG
