Creators XP
Logo and Visual Identity
Collective Artists Network and Big Bang Social are India's largest influencer and brand networking SaaS platform.
The Team Lead reached out to me with a new idea — to launch a business initiative that focuses or exchange and collaboration between businesses and creators. My role was to translate this idea into a logo and visual identity that would appeal to both content creators and brands, effectively communicating the platform's unique value proposition of product experiences, content creation, and reviews.
Within the first month of it's launch, Creators XP engaged over 600 creators and 20 companies in the platform. It's was an ongoing initiative until 2024.
Industry
Media Agency
My Role
Logo design, visual identity design, newsletter and brand collateral
Timeline
Q3 2022
Tools
Context
A platform for Influencers and Brands to network and grow.
Creators XP was pitched as a platform that would allow brands to list products for influencers to experience, create content about, and review in exchange for access to benefits, without direct money exchanges.
Creators XP logo and social media post
Approach
Capturing the essence of the platform.
Mind Mapping: I began with mind mapping keywords to capture the essence of Creators XP.
Logo Ideation: Developed multiple logo concepts based on the mind mapping exercise and brief.
Color Integration: Refined the logo design to align with Big Bang Social's existing color palette, ensuring brand consistency.
Graphic Element Creation: Designed complementary graphic elements to support the logo and enhance the overall visual identity.
Marketing Collateral: Developed a range of marketing materials to showcase the new brand identity.
Mindmapping, Logo Iterations, and Colour Palette.
Posters for a Creators XP event in a new city
Solution
A sense of excitement and discovery associated with product experiences.
The final logo and visual identity for Creators XP represents:
The concept of exchange and collaboration between creators and brands
A sense of excitement and discovery associated with product experiences
The platform's digital nature and connection to social media
Professionalism and trustworthiness to appeal to both creators and businesses
Printed Invitations and other collateral with the brand identity
Email Newsletters with the Brand Identity
Takeaways
Integrating a new visual identity within an existing brand ecosystem
Some takeaways for me were-
Balancing the needs of multiple stakeholders (creators and brands) in a single design
Integrating a new visual identity within an existing brand ecosystem
Developing marketing collateral that effectively communicates a complex value proposition
