PTK Conference
Fraunhofer Institute IPK
Fraunhofer IPK hosts a Business to Research
and Research to Industry conference, every 2 years. The targeted audience are: Enterprises, Technology corporations, Applied Industrial Research Institutions.
I worked with the Marketing team to develop a cohesive visual language for all the digital and print assets based on the corporate brand identity, emphasizing clear visuals, strategic color use, and aligned typography. Iterated designs using Adobe Illustrator and InDesign, integrating accent colors to unify the concept and enhance brand recognition.
Industry
Production Technology
My Role
Concept development, Layout
Team
Marketing, Corporate design and event
Timeline
Q2 2025
Tools
Design Process
Focus on CI guidelines, Target audience, and market positioning
Brand Analysis: Collaborated with stakeholders to understand brand values, target audience, and market positioning.
Visual Language Development: Created a consistent visual system with a focus on clarity and professionalism.
Typography: Selected typefaces that balance readability and aesthetic alignment with the brand’s tone, ensuring consistency across print and digital mediums.
Accent Color Strategy: Incorporated accent colors to highlight key elements, create visual hierarchy, and maintain brand cohesion across diverse touchpoints.
Work in progress - Adobe Indesign
01 PTK Invitations
Digital and Print A5 Invitation Card
The invitations were sent out 10 months in advance. These were developed for both digital and print. I worked on adapting the Invitation from 2023 and developing it to give it a landscape format and enhancing the graphic image further to establish a new visual for 2025.
Invitation for 2023 - Adapting it for 2025
Iterations for the Invitation 2025
PTK Final Invitation for 2025 (front and back) Digital and Print
02 Program Guide A5 - Digital and Print
Design System for Information clarity.
Information and Visual Hierarchy,
Wayfinding, Color-coding system
The Program Guide provides the guests with a detailed overview for the two day event.
It provides a clear information hierarchy and visual system that uses color-coding and structured layout to guide navigation, improve legibility and help users quickly locate even details such as sessions, venues, and speakers.
03 Printed Event Assets - Banner, Poster
Outdoor Banner, Media Wall, Indoor Posters
The printed assets are developed reflecting the CI guidelines and the information hierarchy, visual hierarchy and color-coding system to ensure ease of navigation for the delegates.
Outdoor Building Banner - 1.2 x 3.6 m
Stage Backdrop/Media Wall - 3 x 6 m
Indoor Posters for Room's, Navigation - 297 x 420 mm
04 Social Media - Linkedin and Instagram
Marketing for the event through posts and stories
Consistent design system applied across social media posts. Posts and Stories for event topics, registration CTA's, and introduction of the speakers.
