PTK Conference
Fraunhofer Institute IPK
Fraunhofer Institute IPK hosts a B2B conference, every 2 years. The targeted audience are: professionals from research, development, and management in manufacturing companies.
The goal of the conference is to help businesses by showcasing practical examples and solutions that they can implement to improve their competitiveness through digital and sustainable production methods.
My role was to develop a cohesive visual language for all the digital and print assets based on the corporate brand identity, emphasizing clear visuals, strategic color use, and aligned typography. This was done in collaboration with the Press and Marketing team.
Industry
Production Technology
My Role
Visual Identity, Information Hierarchy, Layout, CI Implementation
Team
Marketing, Corporate design and event
Timeline
Q2 2025
Tools
Design Process
Focus on CI guidelines, Target audience, and market positioning
Brand Analysis: Collaborated with stakeholders to understand brand values, target audience, and market positioning.
Visual Language Development: Created a consistent visual system with a focus on clarity and professionalism.
Typography: Frutiger LT was the font used, ensuring consistency across print and digital mediums.
Accent Color Strategy: Incorporated accent colors to highlight key elements, create visual hierarchy, and maintain brand cohesion across diverse touchpoints.
The specific aspects of the Corporate Brand Identity Guidelines are Confidential
Work in progress - Adobe Indesign
01 PTK Invitations
Digital and Print A5 Invitation Card
The invitations were sent out 10 months in advance. These were developed for both digital and print.
My process was to adapt the Invitation from 2023 and developing it to give it a landscape format and enhancing the graphic image further to establish a new visual for 2025.
Invitation for 2023 - Adapting it for 2025
Iterations for the Invitation 2025
PTK Final Invitation for 2025 (front and back) Digital and Print
02 Program Guide A5 - Digital and Print
Design System for Information clarity.
Information and Visual Hierarchy,
Wayfinding, Color-coding system
The Program Guide provides the guests with a detailed overview for the two day event.
It provides a clear information hierarchy and visual system that uses color-coding and structured layout to guide navigation, improve legibility and help users quickly locate even details such as sessions, venues, and speakers.
03 Printed Event Assets - Banner, Poster
Outdoor Banner, Media Wall, Indoor Posters
The printed assets are developed reflecting the CI guidelines and the information hierarchy, visual hierarchy and color-coding system to ensure ease of navigation for the delegates.
Outdoor Building Banner - 1.2 x 3.6 m
Stage Backdrop/Media Wall - 3 x 6 m
Indoor Posters for Room's, Navigation - 297 x 420 mm
04 Social Media - Linkedin and Instagram
Marketing for the event through posts and stories
Consistent design system applied across social media posts. Posts, Stories and Videos for event topics, registration CTA's, and introduction of the speakers.
