Female Health App
UX Research
AI Labs by SundayPyjamas is a Female Health Chatbot.
My role was to research the current status of Female Health, identify the most pressing problems, competitor analysis, conduct User Research, User Interviews, one-on-one workshops, utilizing the Double Diamond design process to gather insights and contribute to building the app.
We successfully conducted 70 discovery calls, 15 workshops and onboarded 45 beta users.
Industry
SaaS (B2C)
My Role
UX Research, Generative research, Workshop facilitation
Team
Prathamesh Patel, Nishi Panchal
Timeline
2023
Tools
Project Overview
Taboo, discomfort and lack of affordable healthcare.
Accessing affordable, practical insights for UTIs, PCOS, PPMD is difficult in regions like India, Asia and Africa.
Talking about Female Healthcare is considered a taboo. Women feel uncomfortable seeking help for their wellbeing.
Methodology
Secondary Research
Generative Research
Competitor Analysis
Journey Map & Personas
Discovery calls
User Interviews
Workshop facilitation
The secondary research focused on gathering insights into the current state of female health through research papers and medical surveys.
The generative research was conducted through discovery calls. The focus was on uncovering user needs, behaviors, listening for pain points and motivation for using the application to develop the product. Questions focused on physical, psychological and emotional well being,
to understand challenges faced by women on a regular basis through the duration of their lifespan.
We conducted 70 discovery calls, 20 minutes each to gather the data from women across the age groups 18 - 53, from different professional backgrounds.
User Persona's
Based on the secondary research gathered, three primary types of User persona's were developed.
The age group is wide and ranges between 16 - 40 years.
Working women with conditions of PCOS, PCOD, UTI.
Women in their 20's and 30's who are struggling to conceive a child due to PCOS, PCOD or Thyroid.
Parents of young girls, who want to make them aware about their body but are uncertain how to approach the subject.
It is important to note, that these personas do not represent the whole population’s experience, simply those we talked to within the project’s scope which may lean towards a more privileged group of individuals.
User Research
The User Research was conducted through a form on Tally and through discovery calls. A customized set of questions were designed to gather user insights. The User's could test the first version of the product and provide their feedback.
Product Features
Accessible, Intuitive to use, Gynecologist support
A Secure platform for learning about women’s bodies
Healthcare lifestyle curated by expert doctors for women of all ages
The application can provide guidance to women to cope with day-to-day hormonal changes (by improving diet, sleep cycles, personal hygiene)
Mother’s can also use the application to teach their daughters about the changes in their bodies
Furthermore, the application is available in 10 languages, which makes it accessible to a large group of women who do not have access to education
Key Takeaways
Scope for further developing the product in collaboration with gynecologists would create a safer ecosystem.
The use of AI in healthcare needs to be designed carefully, as all the information is not reliable and no patient should medical information without consulting a healthcare practitioner.
Conversations around Female Health remain a taboo even in literate and educated society, but women are willing to take charge of their bodies provided they have a safe environment to converse in.
