2024
AR Experience, VIDEO Footage and Editing
The Challenge
Scavengar was asked to take over the Twitter for Google AR/VR for one day. We had to create a series of Video to showcase the use of the Google AR geo-spatial API feature. This feature is embedded in the Scavengar app enabling users to launch Augmented Reality Experiences across the globe.
Approach
We worked with the Make Us Visible Frankfurt experience that was created in specific geo-location monuments in Frankfurt Am Main, Germany.
The series of 8 videos take the viewers through the application, process and outcome of utilizing the Google API in building an AR experience.
Outcome and Impact
On X, formerly Twitter, the post received over 13K views, with 28 reposts, 111 likes and 34 bookmarks.
13K Views
111 Likes
34 Saves
Takeaways
Balancing the needs of multiple stakeholders (creators and brands) in a single design
Integrating a new visual identity within an existing brand ecosystem
Creating flexible design systems for digital platforms
Developing marketing collateral that effectively communicates a complex value proposition