Launching Scenery
VIDEO Editing
The Challenge
Scenery is an Spatial Computing and Storytelling application. In the AppStore, Scenery needs to showcase
Approach
We worked with the Make Us Visible Frankfurt experience that was created in specific geo-location monuments in Frankfurt Am Main, Germany.
The series of 8 videos take the viewers through the application, process and outcome of utilizing the Google API in building an AR experience.
Outcome and Impact
The Tweet received over 13K views, with 28 reposts, 111 likes and 34 bookmarks.
Takeaways
Balancing the needs of multiple stakeholders (creators and brands) in a single design
Integrating a new visual identity within an existing brand ecosystem
Creating flexible design systems for digital platforms
Developing marketing collateral that effectively communicates a complex value proposition