MUV Hamburg

augmented reality experience

A geo-location anchored AR experience with custom material maps, audio, haptics and parallax.

Designing the logo for Scenery, an iOS based Immersive Experience
building app.

COMPANY

Koerber Stiftung; Arora and Scavengar

INDUSTRY

History and Tech

year

2023

TEAM

Arthur Schiller/ Developer; Henriette Greissler / Design coordination and conceptualisation; Marc Wicht/ Marketing and Communication; Michelle Warsonke/ 3D Models

The Challenge

Create an engaging, geo-location anchored Augmented Reality (AR) experience to tell the story of Lida Gustava Heymann, a significant female protagonist in Hamburg's history. The experience needed to be accessible, informative, and visually compelling while being anchored to the Rathaus Hamburg location.

Approach

Developed 3D assets for a parallax effect to add depth to the experience

  1. Created and tested 3D text plates for optimal readability in AR

  2. Experimented with various text formats, fonts, and orientations for best user experience

  3. Generated AI voiceovers and selected suitable ambient audio

  4. Collaborated with artist Michelle Warsönke on integrating the main 3D sculpture

  5. Implemented geo-location anchoring using Google's technology

  6. Designed marketing collateral for the event launch

Solution

The final AR experience for Make Us Visible 2.0 - Hamburg Edition features:

  1. Parallax 3D assets creating a sense of depth and immersion

  2. Readable 3D text plates optimized for AR viewing

  3. AI-generated voiceovers narrating Lida Gustava Heymann's story

  4. Ambient audio enhancing the atmospheric experience

  5. Integration with Michelle Warsönke's 3D sculpture

  6. Precise geo-location anchoring at Rathaus Hamburg

  7. User-friendly interface for easy navigation through the experience

Tools & Technologies Used:

  • Reality Composer for AR development

  • Reality Converter for 3D asset optimization

  • Blender for 3D modeling and animation

  • Adobe Photoshop for graphic design and asset creation

  • Eleven Labs for AI voice generation

  • Google's geo-location technology for anchoring

Outcome and Impact

Successfully launched on September 9, 2023, at Rathaus Hamburg

  • Attracted approximately 300 visitors during the event

  • Increased public awareness of Lida Gustava Heymann's historical significance

  • Demonstrated the potential of AR for educational and cultural experiences

Takeaways

This project provided valuable insights into:

  1. Optimizing text readability in AR environments

  2. Balancing visual elements with informational content in geo-anchored experiences

  3. Integrating AI-generated audio for engaging storytelling

  4. Collaborating with artists to blend traditional and digital art forms

  5. Designing AR experiences for public spaces and diverse audiences

Contact

Let's create something memorable together, feel free to reach out!

I'm here to listen, collaborate, and craft design solutions that resonate with your brand.

Contact

Let's create something memorable together, feel free to reach out!

I'm here to listen, collaborate, and craft design solutions that resonate with your brand.

Contact

Let's create something memorable together, feel free to reach out!

I'm here to listen, collaborate, and craft design solutions that resonate with your brand.

2024 Prerana Maheshwari