Creators XP
Logo and visual identity design
COMPANY
Collective Artists Network
INDUSTRY
Media Agency
year
2022
TEAM
Ipshita - Content Writing
The Challenge
Big Bang Social, the largest influencer and brand networking SaaS platform, needed a distinct visual identity for their new initiative, Creators XP. This barter platform required a logo and visual elements that would appeal to both content creators and brands, effectively communicating the platform's unique value proposition of product experiences, content creation, and reviews.
Approach
Mind Mapping: I began with mind mapping keywords to capture the essence of Creators XP.
Logo Ideation: Developed multiple logo concepts based on the mind mapping exercise and brief.
Color Integration: Refined the logo design to align with Big Bang Social's existing color palette, ensuring brand consistency.
Graphic Element Creation: Designed complementary graphic elements to support the logo and enhance the overall visual identity.
Marketing Collateral: Developed a range of marketing materials to showcase the new brand identity.
Solution
The final logo and visual identity for Creators XP represents:
The concept of exchange and collaboration between creators and brands
A sense of excitement and discovery associated with product experiences
The platform's digital nature and connection to social media
Professionalism and trustworthiness to appeal to both creators and businesses
Outcome and Impact
Within the first month, Creators XP engaged over 600 creators and 20 companies in the platform
Facilitated partnerships with notable brands such as California Pizza Kitchen, Forever Maldives, SIPP cocktails, and Cherish X events
Ongoing initiative continuing to attract new creators and brands
Takeaways
Some takeaways for me were-
Balancing the needs of multiple stakeholders (creators and brands) in a single design
Integrating a new visual identity within an existing brand ecosystem
Creating flexible design systems for digital platforms
Developing marketing collateral that effectively communicates a complex value proposition