Creators XP

Logo and visual identity design

A platform for Influencers and Brands to network and grow.

COMPANY

Collective Artists Network

INDUSTRY

Media Agency

year

2022

TEAM

Ipshita - Content Writing

The Challenge

Big Bang Social, the largest influencer and brand networking SaaS platform, needed a distinct visual identity for their new initiative, Creators XP. This barter platform required a logo and visual elements that would appeal to both content creators and brands, effectively communicating the platform's unique value proposition of product experiences, content creation, and reviews.

Approach

Mind Mapping: I began with mind mapping keywords to capture the essence of Creators XP.

Logo Ideation: Developed multiple logo concepts based on the mind mapping exercise and brief.

Color Integration: Refined the logo design to align with Big Bang Social's existing color palette, ensuring brand consistency.

Graphic Element Creation: Designed complementary graphic elements to support the logo and enhance the overall visual identity.

Marketing Collateral: Developed a range of marketing materials to showcase the new brand identity.

Solution

The final logo and visual identity for Creators XP represents:

  • The concept of exchange and collaboration between creators and brands

  • A sense of excitement and discovery associated with product experiences

  • The platform's digital nature and connection to social media

  • Professionalism and trustworthiness to appeal to both creators and businesses

Outcome and Impact

  • Within the first month, Creators XP engaged over 600 creators and 20 companies in the platform

  • Facilitated partnerships with notable brands such as California Pizza Kitchen, Forever Maldives, SIPP cocktails, and Cherish X events

  • Ongoing initiative continuing to attract new creators and brands

Takeaways

Some takeaways for me were-

  • Balancing the needs of multiple stakeholders (creators and brands) in a single design

  • Integrating a new visual identity within an existing brand ecosystem

  • Creating flexible design systems for digital platforms

  • Developing marketing collateral that effectively communicates a complex value proposition

Contact

Let's create something memorable together, feel free to reach out!

I'm here to listen, collaborate, and craft design solutions that resonate with your brand.