Creators XP

Logo and visual identity design

A platform for Influencers and Brands to network and grow.

Designing the logo for Scenery, an iOS based Immersive Experience
building app.

COMPANY

Collective Artists Network

INDUSTRY

Media Agency

year

2022

TEAM

Ipshita - Content Writing

The Challenge

Big Bang Social, the largest influencer and brand networking SaaS platform, needed a distinct visual identity for their new initiative, Creators XP. This barter platform required a logo and visual elements that would appeal to both content creators and brands, effectively communicating the platform's unique value proposition of product experiences, content creation, and reviews.

Approach

Mind Mapping: I began with mind mapping keywords to capture the essence of Creators XP.

Logo Ideation: Developed multiple logo concepts based on the mind mapping exercise and brief.

Color Integration: Refined the logo design to align with Big Bang Social's existing color palette, ensuring brand consistency.

Graphic Element Creation: Designed complementary graphic elements to support the logo and enhance the overall visual identity.

Marketing Collateral: Developed a range of marketing materials to showcase the new brand identity.

Solution

The final logo and visual identity for Creators XP represents:

  • The concept of exchange and collaboration between creators and brands

  • A sense of excitement and discovery associated with product experiences

  • The platform's digital nature and connection to social media

  • Professionalism and trustworthiness to appeal to both creators and businesses

Outcome and Impact

  • Within the first month, Creators XP engaged over 600 creators and 20 companies in the platform

  • Facilitated partnerships with notable brands such as California Pizza Kitchen, Forever Maldives, SIPP cocktails, and Cherish X events

  • Ongoing initiative continuing to attract new creators and brands

Takeaways

Some takeaways for me were-

  • Balancing the needs of multiple stakeholders (creators and brands) in a single design

  • Integrating a new visual identity within an existing brand ecosystem

  • Creating flexible design systems for digital platforms

  • Developing marketing collateral that effectively communicates a complex value proposition

Contact

Let's create something memorable together, feel free to reach out!

I'm here to listen, collaborate, and craft design solutions that resonate with your brand.

Contact

Let's create something memorable together, feel free to reach out!

I'm here to listen, collaborate, and craft design solutions that resonate with your brand.

Contact

Let's create something memorable together, feel free to reach out!

I'm here to listen, collaborate, and craft design solutions that resonate with your brand.